As soon as Linda Fanaras graduated from college, she knew she wanted to have her own business. And after gaining some professional and life experience, she did just that.
Fanaras, who grew up in Concord, took a job as a market research and campaign development specialist at a growing tech firm. Then, in 1996, with three small children in tow, she took the entrepreneurial leap and founded Millennium Advertising.
Today, the creative brand and web firm, now dubbed Millennium Agency, has 15 employees and offers market research, branding, creative design, web design, SEO, digital advertising, public relations, and video production services.
The agency, with offices in Boston and Manchester, has attracted clients with statewide, national and global footprints, including 7Eleven, Dunkin’, Marriott and TJ Maxx.
The firm grew revenue by 32% between 2017 and 2018. “We hope to expand next year,” Fanaras says. This would include adding more staff as the account list grows. “We look for people who like to think outside the box, enjoy learning new things, have a natural curiosity and have an entrepreneurial style about them.”
While the industry has significantly changed over the past 20 years, the goal remains the same. “Keep your message clear, concise and to the point, and create a strong brand that differentiates you from your competition. That’s where we shine, even during some of the toughest economic downturns,” she says. “Every brand needs to illustrate who they are and what they believe and that needs to come across to their target markets.”
Fanaras says the firm works with clients to build marketing plans that accelerate growth. She notes that an effective plan takes take time, often up to a year, to generate the results clients seek and elevate their brand and messaging above today’s
When asked what advice she would give to aspiring leaders, she says, “Embrace three characteristics: persistence, determination, and focus. Coupling that with a positive attitude can keep you moving forward, even in the most difficult times.”