On April 16 at 9 a.m., Mayor Ted Gatsas and creative agency wed will kickoff Manchester Foursquare Day at City Hall with an official proclamation. To observe the first official Foursquare Day, wed and Mayor Gatsas have announced a partnership with various local businesses to promote the one day, citywide event.
Foursquare Day was created to increase local business traffic and promote the city's centralized social networking hub. Wed unveiled the official participating venue list on April 8 at www.foursquaremanchester.com, which will also include exclusive deals to be offered on April 16.
Foursquare is a new location-based social networking site that incorporates gaming elements, and it has been building in popularity among businesses as a realtime brand marketing tool that uses mobile customer reward initiatives.
"Our team of social media experts have been closely watching the progression of the social networking site and viewed the announcement of the official Foursquare Day as the perfect opportunity to formally introduce Foursquare as the newest innovative promotional tool for Manchester-based businesses," said wed President Sean Owen.
Wed and Mayor Gatsas are encouraging Manchester's community to participate in the day to receive exclusive deals and discounts from local partnering Foursquare businesses. In order to participate, residents must download the social network's mobile application at www.foursquare.com. By using the check-in feature found online, residents will be able to show that they have checked in to participating Foursquare businesses and receive promotions.
Additionally, wed has created the hashtag #4sqmht to track the events success on Twitter.
"Wed has done all the leg work and has coordinated a unique promotion opportunity for Manchester-based businesses to take full advantage of. Foursquare is a great social media marketing tool for small businesses to utilize," said Mayor Ted Gatsas.