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Company to Watch: Peniel Environmental

Published Wednesday Feb 5, 2020

Author Robert Cook

Each year, Business NH Magazine features private companies that have the fastest average annual revenue growth over three years but do not have the revenue to make the list of the Top 100 Private Companies in NH.

To make the list, companies had to demonstrate high sales growth rates between 2016 and 2018 and generate more than $1 million in revenue annually.

Earl Cook, right, with members of the Peniel Environmental staff. Courtesy photo.

Three-Year Avg. Growth: 106%
Headquarters: 778 Elm St., Milford, NH 03055
Product/Service: Water, fire and mold mitigation; asbestos and lead abatement; crime scene and drug lab clean up.
COO: Earl Cook
Founded: 2008
Total Number of Employees: 45 full-time (and up to 150 temporary or part-time)

For nearly a decade, Earl and Gail Cook have helped businesses and residential property owners recover from the worst problems created by mold, asbestos, fire and water damage.

Since the couple opened Peniel Environmental in Milford in 2010, the company has grown to 45 full-time employees with offices in Newmarket, Hampton and Sunapee. Most projects are located in New England and New York. The company has experienced more than 105% average annual revenue growth over the last three years, and Earl Cook expects strong growth to continue in 2020 and beyond.

The company added 10 employees this year and plans to add 10 to 15 more in 2020. The company’s workload and clients have grown thanks to its reputation and brand, Cook says. “We are not the number you want to call, but we are the best number to have in case you need us,” adds Gail Cook.

An increase in government contracts is also stoking that growth, including work at the New Boston Air Traffic Control Station and Portsmouth Naval Shipyard in Maine. The firm is also securing more remediation and redevelopment projects in Manchester as the NH economy spurs development. Earl Cook says many of the properties they service have mold and water damage that is usually discovered during real estate transactions or redevelopment work.

Cook decided he no longer wanted to subcontract the carpentry work often required following an environmental cleanup and hired four carpenters in the first quarter of 2019. He plans to launch Castle Builders in January 2020 to provide clients with a “turnkey solution.”

The business is a family affair that includes the couple’s two adult children: Brandon, who runs the main office in Milford, and Tanya, who serves as the HR and office manager. The couple stress they treat their employees and customers like family.  “We want to make it right,” Gail Cook says.

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