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Bad Ass & Bold Planner Helps Professionals

Published Wednesday Nov 28, 2018

Author Matthew J. Mowry

Loretta L.C. Brady. Photo by Christine Carignan.

Loretta L.C. Brady knows how hectic life can get. The mother of five is a clinical psychologist and professor of psychology at Saint Anselm College in Manchester, and runs her own leadership development firm, BDS Insight, which assists organizations with cultural transformation by focusing on improving performance through inclusion.

Her latest venture, “Bad Ass & Bold,” is a planning tool aimed at people like her— “professionals who dream big and juggle for themselves and their loved ones,” she says.

“Bad Ass & Bold” goes well beyond being a day planner to jot down appointments or a typical professional development tool.

“As a mother and community activist, I never think of goals as only impacting me, and I can’t reach any goal effectively if I don’t consider what the people and projects that matter most to me really need.”

The planner includes worksheets and exercises to assist people in gaining clarity about themselves and their lives. It aims to help people commit to themselves and reflect on their lives and goals over time. “The tool is about giving people permission to have ambitious dreams at their point in life. There are so many decisions we make day to day that get us closer to those bigger visions,” Brady says. “The real value is that the planning tool is about your whole life. It’s not just about you, but the different spheres you have in life, and [it] helps you prioritize those.” It includes a perpetual calendar, so it does not matter when someone starts using the planner. It also has a QR code that links to additional planning pages.

The title was inspired by playwright and author Suzan-Lori Parks, the first African-American woman to win the Pulitzer Prize for drama. She stated, “If you are ... going  into new and important territory, you have got to be much more than bad ass, you have got to be bold,” which Brady says spoke to her. “The idea to take specific decisive actions toward one’s goals is empowering,” she says.

She began working on the planner tool in the summer of 2017 and tested it on people close to her with busy lives, including those with kids and without. After some tweaks, she officially launched  the tool at an event in June. Brady eventually plans to offer workshops and events centered around the planner. A portion of proceeds of the book will be shared with marginalized women and girls, especially organizations that lift up poor and minority women. The planner is now available through

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