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#7 Private Company to Watch: RK Parisi Enterprises/PoshHaus

Published Monday Jan 28, 2019

Author Robert Cook

Each year, Business NH Magazine features 10 private companies that are fast-growing but do not have the revenue to make the list of NH’s Top 100 Private Companies. To make the list, companies had to demonstrate high sales-growth rates between 2015 and 2017 and generate more than $1 million in revenue annually. Below is a profile of one of these companies:

Courtesy of PoshHaus.

Three-Year Avg. Revenue Growth: 52%
Headquarters: 310 Marlboro St., Keene 03431
Product/Service: Provider of luxury kitchen and bath products, furniture and lighting
President: Robert Parisi
Founded: 2012
Total Employees: 12 full time

Robert Parisi has been in the home improvement and appliance industry for 16 years, so when he left Kentucky and moved to NH, he put that experience to use in 2012 to launch RK Parisi Enterprises as well as PoshHaus, an online retail site for bathroom and kitchen appliances, fixtures and more. Two years later, he opened the PoshHaus showroom in Keene and later purchased an office building with 85,000 square feet and 20 tenants in 2016. His goal was simple: put customers first and brands second.

PoshHaus sells everything for the kitchen and bath, and lighting, pumps, and appliances for home or business projects. “We have over 100,000 items right now,” Parisi says. “Every year we are growing, adding categories and making deeper relationships with our customers. We are large enough to serve and small enough to care,” Parisi says.

PoshHaus has 12 employees and is expecting to grow in 2019 by branching into eco-friendly products and high-end decorative product lines, Parisi says.

“Our team of six or seven call representatives are well-trained in our products and can help [customers] with their questions,” he says. “It gives more of showroom experience either over the phone or on the internet.”

His team walks each customer through the buying process to make sure they understand what they need and why they need it. They want to ensure that customers don’t have to keep coming back to exchange items. That personalized service leads to loyal customers, Parisi says. “Our customers are often shocked that they call a year later and our people remember them and ask them how they are doing,” he says. “Customers are people to us, and not numbers.”

The company is preparing for more growth in 2019. “We are looking to hire more people fueled by the anticipated 30 to 50 percent growth rate,” Parisi says.

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