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#10 Private Company to Watch: Peniel Environmental

Published Tuesday Feb 5, 2019

Author Robert Cook

Each year, Business NH Magazine features 10 private companies that are fast-growing but do not have the revenue to make the list of NH’s Top 100 Private Companies. To make the list, companies had to demonstrate high sales-growth rates between 2015 and 2017 and generate more than $1 million in revenue annually. Below is a profile of one of these companies:


Gail Cook, owner, and Earl Cook, COO. Courtesy photo.


Three-Year Avg. Revenue Growth: 39%
Headquarters: 778 Elm St., Milford, NH 03055
Product/Service: Environmental remediation and disaster mitigation
COO: Earl Cook
Founded: 2008
Total Employees: 48 full time, 68 part time
Website: penielenv.com

Earl and Gail Cook know their clients wish they didn’t require their services, as it means they are in the midst of a disaster, so they make sure they go the extra mile to help them clean up from whatever crisis they have experienced. Peniel Environmental helps clients deal with mold, asbestos, fire and water damage. “We are not the number you want to call, but we are the best number to have in case you need us,” says Gail.

The couple recently returned from North Carolina this fall where they partnered with a firm with ties to NH to work on flood damaged properties. They even experienced flood damage to their camper.

Since the couple opened their business in 2008, the company has grown to 48 full-time employees with offices in Newmarket, Hampton and Sunapee. Most of their projects are located throughout New England and New York. The business is a family affair that includes their two children: Brandon runs the main office in Milford and Tanya serves as the human resources office manager.

Earl says many of the properties they service have mold and water damage that is usually discovered during real estate transactions or redevelopment work. He says their attention to detail and well-trained workforce has earned Peniel a reputation of being an industry leader.

Earl says the firm will add more technology in the coming year, such as the Matteport camera system, which provides 3-D digital renderings of properties that can be used to create accurate insurance claims. He expects the company’s strong growth (which has averaged nearly 40 percent annual revenue growth since 2015) to continue by hiring 20 more employees in 2019. “We want to hire people who are interested in learning as much as they can about our business and who will want to remain with us,” says Gail.

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